I was so excited when I heard a couple weeks ago that LUSH was opening a store at the Somerset Collection. I couldn't wait to check it out. I remembered LUSH after visiting its original store in London several years ago. I will never forget it. The store was not very posh or pretty. In fact it was very raw, plain and unassuming. Though, immediately after entering I knew it was really different. The sales associates didn't immediate spray me with some airy mist I didn't ask for, nor did I feel lightheaded after just 5 minutes in the store. It was one of the coolest stores I can remember.
The products all freshly made and some literally that day, were displayed like a high-end salad bar. Face lotions called "Dream Cream" and "Cosmetic Lad" in containers where the sales associates literally scooped out how much you wanted into small plastic containers then weighed them to determine the cost based on quantity and slapped a sticker on the top with an expiration date. Imagine buying cosmetics and beauty products like you were at a deli counter. I remember purchasing a face mask that required refrigeration and asking the flight attendent on my way home if she could keep it in the airplane fridge. I loved it.
After returning I subscribed to LUSH's catalog and continued to order some of the products, though it became inconvenient when I began paying more for shipping than the products themselves. So, how could LUSH reproduce its magic here? Well, it didn't. Not only did all of the products I looked at contain some of the "Forbidden Five", but other secondary preservatives and undesirable ingredients like parabens. Part of me had expected it. How could an iconic brand like LUSH mass market itself and still remain fresh? It's impossible. Actually, it's LUSHless.
So goes my story. Most mass-marketed beauty products are toxic imposters. Remember that next time you're tempted to buy something because of its marketing, advertising or appealing grand opening specials. Your health (and wallet) will thank you.